Embarking on a journey of entrepreneurship and self-investment requires strategic thinking and a dash of boldness. Here are six invaluable tips to guide you on the path of achieving your business and personal goals.

1. DREAM BIG

Discovering your mission or purpose is pivotal for any investor. Understanding why you're willing to make sacrifices and build something significant can not only attract investors but also help you prioritise goals, focus your content creation efforts, and define your target audience.

For me, my whys are “being able to financially give my family a great life” and “having flexibility and control over my life” - those are my 2 big whys. What’s yours? Don’t be embarrassed if it’s just to make money - it’s ok to want to make money!

2. CREATE VALUABLE Content

Whether you're building a product or a personal brand, the key is in creating content that resonates with a lifestyle. Instead of merely showcasing features and functions, look at selling the lifestyle or the ecosystem rather. For small businesses and content creators, this approach can cut through the noise in a world saturated with information.

Think about why someone would like, send or save your content? It has to provide their viewing with ‘VALUE’.

3. Allocate 10% for Self-Investment

Setting aside a portion of your income for self-investment as a non-negotiable. This could be a taking classes, or allocating funds towards your side hustle. Having 10% reserved for goals, underscores the importance of investing in your personal and professional growth.

4. Play the Numbers Game in Networking

Improving networking skills often involves reaching out via cold emails and calls. While rejection is inevitable, setting goals for these conversations and understanding the value you bring to the table. Thorough research about the person and their company can enhance your approach and make your interaction more meaningful.

5. Cultivate Your Leadership Style

Leadership skills are paramount at any stage of business. It is important to be open to feedback while maintaining a clear vision and a balance between receiving feedback and staying true to their vision. Learning from historical leaders can provide valuable insights.

6. Embrace Controversy

In a crowded digital landscape, standing out requires a willingness to be controversial. This can spark curiosity therefore embracing controversy and standing out from the crowd can be key ingredients for making a lasting impact.

Embark on your journey with these tips in mind, and watch as you navigate the exciting intersection of business and self-investment. The road may be challenging, but with the right strategies, you're bound to achieve remarkable growth and success.

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